In Anchor, we thrive at developing fully integrated marketing strategies. We have decades of franchise marketing experience and can design a marketing campaign that benefits both the corporate firm and each of your individual franchisees. This is a highly tempting proposition for corporate franchise executives since it adds value to the franchisees while also providing marketing benefits to their organization.
Our team’s initial step is to thoroughly analyze and evaluate your current program and strategy. We may then obtain knowledge of what has worked in the past and give recommendations for the future.
We will build a strategy to advertise your franchise to the broader public based on what we discovered during our initial assessment.
Following that, we will devise a digital strategy to attract and retain potential franchisees.
We will offer our strategies to all existing franchisees at an owners meeting once our tactics are in place.
Once the plans are in place, we will provide monthly and quarterly reports to ensure that everything is on track and that targets are fulfilled.
After collecting and analyzing data from the initial campaign, we will proceed to grow the program in order to raise returns and improve overall performance.