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Have you ever considered advertising your service company on streaming platforms that include TV shows, movies, sports, and live TV? You may now do so using Blue Anchor’s OTT advertising services for home service businesses, OTT advertising on Sling OTT advertising, sometimes known as “over-the-top” advertising, refers to adverts shown during long-form video content on popular streaming platforms such as Sling and YouTube TV, as well as TV network apps such as Fox Sports, Peacock (NBC), HGTV, and others. OTT is also accessible through connected TV devices (CTV), which include smart TVs, game consoles, mobile phones, tablets, and PCs.
Even better, when you choose Anchor as your OTT ad agency, we ensure that your commercials will be seen rather than skipped, thanks to non-skippable ads on long-form content alone. Your advertisements will appear on leading TV shows, blockbuster movies, and live and on-demand sporting events.
OTT advertising is extremely similar to regular broadcast television ads (or commercials). They are video advertisements given to a highly targeted audience via streaming services and CTV devices.
However, OTT advertising for home service firms has a significant advantage over TV commercials: hyper-specific targeting choices in your advertising.
OTT advertisements are watched by local consumers who fit your ideal customer profile, as opposed to local TV spots, which broadcast your commercials to a broad audience in the hopes that your ideal customers see them. OTT advertisements provide hundreds of targeting choices. Create a bespoke audience that corresponds to your desired client profile and have total control over your advertising.
What do our OTT advertising services for home service companies include?
Anchor Marketing Center can manage the full OTT purchasing and planning process for you, from designing a specific audience most likely to convert into new consumers to generating your video advertising.
Our team will do a detailed assessment of your company and marketing goals. This provides us with insights into the objectives you want to achieve with your OTT ads, allowing us to better help you through the media planning and purchase process.
Everything we do is data-driven and comes from the standpoint of a company owner. We are constantly looking out for your best interests.
After learning about your marketing goals and objectives, our team will create a bespoke audience to display your OTT advertising. OTT is about reaching the right consumer at the right time, not about advertising on ESPN through YouTube TV because you believe your target demographic watches ESPN.
We’ll assist you in targeting verified homeowners of a given age range, who fit your targeted household income levels, live in homes of a specific age, and have previously searched for home renovation and home comfort.
When working directly with providers like as Hulu, YouTube TV, and Sling, OTT advertising can be costly. Blue Corona’s strategic ties with media suppliers provide you additional buying power, which saves you money on advertising spots.
We’ll then arrange the media buy on your behalf, saving you the hassle of dealing with annoying providers. Learn more about our media planning and buying services for home service businesses.
Allow us to conduct the research so you don’t have to. We’ll collaborate with you to create the ideal screenplay and messaging.
Then, from scriptwriting to post-production, we’ll handle the full creative process to create beautiful, compelling advertising. You may be as involved or as involved as you need to be.
We give thorough reporting and analytics, much like other OTT ad companies. More significantly, Anchor Marketing Center provides deeper reporting insights that other OTT ad agencies do not, such as website traffic from OTT advertisements, new leads produced via OTT, and income made from each campaign.
Anchor Corona, unlike other OTT advertising systems for home service firms, can trace OTT directly to your unique campaign goals. Do you need to recruit ten technicians? We can tell you who applied because of OTT and who got hired.
Do you want to boost your leads and sales? We’ll track the sources of OTT leads and collaborate with you to deliver comprehensive lead and revenue attribution from your OTT advertisements.
Anchor Marketing is passionate about building businesses that benefit their communities. We provide OTT advertising services for home service firms in the following categories as the industry leader in home services marketing. Isn’t yours listed? Send us a note to see if we can assist you!
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