As businesses expand, so do their physical and virtual presence. This includes providing products and services in many cities, states, and nations, as well as the languages spoken in those places. Ignite Anchor specializes in multilingual and multiregional website projects, and we have the capacity and knowledge to structure websites for any area or language.
To establish which countries should be targeted, the first stage in the international SEO process is to study and evaluate your present business and target audience.
Once we’ve decided which nations are most likely to succeed, we’ll develop a go-to-market strategy outlining how we intend to start our worldwide SEO push.
Based on your existing marketing plan and market research, we’ll assess which channels will provide the most returns after the strategy is defined.
Then comes the international rollout. To do this, we will develop a comprehensive market launch plan to guarantee that the launch is marketed and that your products or services reach their intended audience.
We will gather and evaluate data when the campaign is live to establish the cost per acquisition (total cost/number of new consumers obtained by channel). Then, depending on the channels that have shown to be the most successful, we will be able to develop a future plan.
Following the launch of the initial campaign, we will begin to increase our efforts and expand international SEO into more nations.