Every day, your clients are bombarded with marketing emails, all vying for their attention. And where do the majority of them end up? To the void of “unread”, or garbage. However, this does not have to be the case for yours.

According to an eMarketer research, email marketing can provide an average ROI of 122 percent when done correctly. But “doing it correctly” is difficult.

Fortunately, you don’t need to understand the distinction between a “ugh, next” email and a “oh – YES” email.